1. The service-dominant logic of marketing :
پدیدآورنده : Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Customer services.,Marketing-- Philosophy.,Relationship marketing.,Marketing-- Philosophie.,Marketing relationnel.,Service à la clientèle.,Customer services.,Klantgerichtheid.,Kundenmanagement,Kundenmanagement.,Kundenorientierung,Kundenorientierung.,Marketing-- Philosophy.,Marketing.,Marketingtheorie,Marketingtheorie.,Relationship marketing.
رده :
HF5415
.
S377
2006
